Public Relations For Commercial Real Estate Companyy
About the Project
Ongoing public relations and corporate communications management helps Aventon Companies break ground on properties around the United States.
Aventon is a highly driven real estate company that acquires, develops, and builds inspired, delightful apartment communities — delivering thoughtful, modern living experiences well suited for refined tastes. Experienced yet nimble, the Aventon team offers the expertise, track record, and connections of an established institutional organization with the unique level of attention and focus of an entrepreneurial company.
Anderson Collaborative was hired by Aventon Companies in 2020 to serve as their ongoing manager of all public relations and corporate communications efforts. With multi-family units around the United States, Aventon has leveraged our PR subject matter experts (led by Senior Publicist Kristen Skladd) to build up excitement surrounding each development and to garner as much media attention as possible.
Client:
Product:
Services:
- THE PROBLEM:
Aventon Companies sought PR expertise to promote its multi-family units nationwide
- THE SOLUTION:
Anderson Collaborative boosts Aventon's property PR, securing extensive media coverage and engagement
In 2020, Aventon Companies enlisted Anderson Collaborative to manage their public relations and corporate communications efforts for their multi-family properties across the United States. The objective was to generate excitement and secure media coverage for each property development. This included crafting distinctive press releases, distributing them via newswires to a vast array of outlets, and engaging with journalists. The challenge was effectively promoting each development in a competitive market and securing media features in a variety of publications. The outcome was a successful strategy that garnered digital press coverage in notable publications, showcasing Anderson Collaborative’s ongoing commitment to acting as an extension of Aventon’s team for various public relations needs.
Results Summarized:
For each development, our team has executed our core Public Relations service offering to get the word out. This includes the writing of a press release focusing on each property with a unique “angle” to encourage further pickups. We then use our newswire to syndicate each distribution directly to more than 4,000 websites, 3000+ media outlets, 550 news content systems, and an exclusive media-only community of 20,000+ journalists. Following this, we build a prospecting list of journalists that cover similar stories and pitch our content in a packaged media kit.
These efforts have been incredibly fruitful for Aventon with just the newswire releases alone garnering 6,208 digital articles covering the properties. The newswire releases as well have received 87,408 views/hits, 404,620 multimedia views, and 1,809 engagements (Email shares, posts to social, and print actions) by Associated Press Journalists.
Our strategy has earned the company digital press from publications such as Yahoo Finance, Market Watch, Business Insider, Benzinga, Morningstar, NBC, Fox, CBS, Construction Review Online, GrowthSpotter, Multifamily Biz, TBN Weekly, St. Pete Catalyst, Business Observer, Florida Times-Union, Patch, Jacksonville Daily Record, Electrek, and many more.
Pickups
& Hits
Multimedia Views
Engagements
Project Team:
Trevor Anderson
Founder & CEO
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
Project Team:
Trevor Anderson
Founder & CEO
COLE
FEIGL
Client Lead Strategist | Brand Vision & Direction
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
Media & Highlights:
GRAPHICS WE CREATED:
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