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The Galleria Dallas is a premier mixed-use destination for shopping, dining, culture, and entertainment. Anderson Collaborative has worked with the Galleria, BayerMotus, and parent company Trademark Properties since 2020 with efforts centered around the founding and promotion of several recurring experiential exhibit/event series.
These events have included Santaland, SNOWDAY, and POP! as well as spin off events/exhibits at the Galleria & other Trademark Properties such as Bridgewater Commons in New Jersey. We continue to serve as their agency on retainer and utilize a variety of 360 marketing tactics to drive awareness, ticket sales, and foot traffic to the mall and these exhibits.(https://www.snowdaydallas.com/)
As a result of our combined joint efforts, the Galleria Dallas brought home Three 2022 Innovating Commerce Serving Communities MAXI Awards. Two of which for SNOWDAY/SANTALAND, & POP.(https://dallasinnovates.com/galleria-dallas-wins-three-2022-icsc-maxi-awards/)
Our task involved boosting awareness, foot traffic, and ticket sales for Galleria Dallas and its recurring events like Santaland, SNOWDAY, and POP!. We needed to implement diverse marketing approaches while ensuring a strong return on investment
Our solution for Galleria Dallas encompassed a mix of traditional and digital advertising strategies to drive ticket sales and local recognition. We designed an award-winning website and executed successful public relations campaigns. Our digital advertising consistently delivered a 5x+ return on investment, and our out-of-home strategies amplified brand visibility. For the POP! summer exhibit, we employed a multifaceted approach, involving media procurement, public relations, and digital advertising, resulting in substantial clicks, impressions, shares, and an impressive 5x overall return on ad spend.
For SNOWDAY/SANTALAND we utilized a combination of traditional/digital advertising & marketing strategies to drive ticket sales, local awareness, and location visits.
Our website design for the exhibit received an award from DesignRush and was featured in their article, “10 Best Community Website Designs That Bring People Together.”
Our public relations efforts & press release distributions in collaboration with BayerMotus netted them a large amount of news/mainstream media mentions.
Meanwhile, our digital advertising strategy over the course of the last 3 years has provided consistent 5x+ returns. In 2021, our paid media efforts culminated in $626,130 in revenue from last-click attribution.
Furthermore, our out-of-home advertising strategy has produced great awareness for the brand with both digital/static billboards lining the tollway that leads directly to the Galleria Mall.
The Galleria’s summer exhibit, POP! (also at Bridgewater Commons) comes from the same creators as SNOWDAY, BayerMotus. Anderson Collaborative’s media buying and planning team as well as our public relations team (headed up by publicist Kristen Skladd) lead the charge for customer acquisition. Our press release was picked up by 100+ mainstream outlets and ten or so news stations came to film on location. Our digital paid media produced 160k clicks, 6 million impressions, 15k shares, and a 5x overall ROAS with just $50k spent. Our out-of-home efforts included digital billboards along the toll road on the way to the galleria.
“Galleria Dallas was awarded a Gold award for Experiential Marketing for POP! In Summer 2021, customers were suffering from COVID fatigue and were still unsure about entering buildings. In recognition of the importance of using experiential marketing to grow and sustain consumer engagement, Galleria Dallas sourced a cadre of local theatrical artists (unemployed due to the pandemic) to create an Instagram playground experience, POP!, to increase involvement with the North Texas consumer, drive traffic and revenue, and further the digital and social presence of the center. POP! became a market differentiator driving key demographics into the center for new and repeat visits. The center also received a Silver award in the Revenue category for Santaland and SNOWDAY. In Dallas/Fort Worth’s competitive shopping arena, creating a compelling holiday experience is critical. To stand out among over 30 Santa encounters, Galleria Dallas developed a partnership with a team of local creatives to present the most innovative Santa experience in the region. Santaland and SNOWDAY were two immersive attractions under one roof that made the Santa visit a revenue-producing event for all ages. The six-week event drove substantial revenue to the center and was an impactful sales driver. It drew customers from outlying regions and enhanced the center’s media presence. Further, the center’s investment is poised to result in even greater returns for the coming two-year cycle.”
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Colabrio believes a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about, by helping progressive companies advance by setting.
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Just a few of the talented folks on our agency team that made this project a success!
— Cole Feigl
Client Lead Strategist | Brand Vision & Direction
— Nazareno Castro Bay
Growth Marketing Strategist
— Nick Williamson
Commercial Production
— Ben Hamner
Commercial Production
— Kristen Skladd:
Public Relations
— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead
— Wesley Hibbs
Web Design & Development
— Claiborne Myers
Commercial Production
— Kate Voskova
Product Photography
— Gregorio Palacio
Graphic Design
— Doug Bryson
Advertising Director | Paid Search Marketing
— Dan Coria
Web Design & Development
— AJ Aguirre:
Commercial Production
— Dasha Canfield:
Project Manager
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