What Is Google Ads Quality Score?
Google Ads Quality Score is a metric that measures the relevance and quality of your ads, keywords, and landing pages. It plays a crucial role in Ad Rank and determines both the cost-per-click (CPC) and the position of your ad on the search results page.
How Is Quality Score Calculated?
Google evaluates three primary factors when calculating an ad’s quality score:
- Expected Click-Through Rate (CTR): Predicts how likely users are to click on your ad based on historical performance.
- Ad Relevance: Measures how closely your ad aligns with a user’s search intent and keywords.
- Landing Page Experience: Assesses how useful and user-friendly your landing page is after someone clicks on your ad.
A higher quality rating means your ad is more relevant and has a better chance of appearing in top positions.” — Google Ads Help
How to Check Google Ads Quality Score
You can view the Quality Score for your keywords in Google Ads by following these steps:
- Go to your Google Ads dashboard.
- Select the Campaigns tab and choose a campaign.
- Add the Quality Score column to view scores for each keyword.
How to Improve Quality Score in Google Ads
Here are some strategies to boost your Quality Score:
- Optimize Ad Copy
Use relevant keywords in your ad copy to align with user intent. Well-written ads that match search queries increase ad relevance and expected CTR. Learn more about writing effective ad copy. - Use Ad Extensions
Adding sitelinks, call extensions, and location extensions can make your ads more relevant and informative. These assets increase visibility and engagement. Explore Google Ads Extensions for examples. - Enhance Landing Page Experience
Ensure your landing pages load quickly, are mobile-friendly, and provide valuable, relevant content that matches your ad. Review Google’s Landing Page Experience guidelines. - Monitor and Adjust Keywords
Regularly review your keyword performance. Add negative keywords to prevent your ads from showing up in irrelevant searches and wasting budget.
Frequently Asked Questions:
1. How is Quality Score calculated in Google Ads?
Google calculates Quality Score based on three factors: expected click-through rate (CTR), ad relevance, and landing page experience.
2. How do you check your Quality Score in Google Ads?
Go to your Google Ads dashboard, open your campaign, and add the “Quality Score” column to view scores for each keyword.
3. Where do you find Quality Score in Google Ads?
You can find it in the Keywords section by customizing columns and selecting “Quality Score.” For additional insights, review the Auction Insights report.
4. How can you improve Quality Score in Google Ads?
Focus on writing relevant ad copy, using ad extensions, and improving your landing page quality. Regularly update your negative keywords to maintain relevance.
