Location-Based Marketing Location-based marketing is a direct marketing strategy that leverages a user’s location to send personalized content, promotions, or information. By using data on a user’s proximity to a physical location, nearby events, or other location-based qualifiers, businesses can deliver highly relevant and timely messaging. This strategy is commonly
Interactive video ads are a type of digital ad format that allows viewers to actively engage with the content, offering a personalized, immersive experience. Unlike standard video ads, interactive video ads incorporate clickable elements, quizzes, polls, product previews, and more, allowing users to interact directly within the ad. This format
Interactive Advertising Interactive advertising is a form of digital advertising designed to encourage active user engagement with a brand’s message. Unlike traditional advertising, which is typically a one-way communication from brand to consumer, interactive advertising fosters a two-way conversation, enabling users to participate actively with the ad content. Through various
Frequency Capping Frequency capping is an advertising strategy that limits how many times a single user sees an ad over a specific period. This technique helps optimize ad spend, maintain audience interest, and prevent ad fatigue. By controlling how often users see your ads, advertisers create a more personalized and
What is Bounce Rate Optimization? Bounce Rate Optimization is the process of reducing the percentage of visitors who leave a website after viewing only one page. A high bounce rate can indicate that visitors aren’t finding what they need, or that the website experience doesn’t meet their expectations. Optimizing bounce
Ad Skipping Rate Definition Ad skipping rate is the percentage of viewers who choose to skip a video or audio ad when given the option. This metric is especially relevant in formats like online videos, in-app ads, and podcasts, where users can often bypass ads to get to their desired
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