Behavioral Targeting Behavioral Targeting is a digital marketing technique that uses user behavior data—such as browsing activity, past purchases, and search history—to deliver personalized ads. By analyzing users’ actions and preferences, behavioral targeting allows marketers to deliver more relevant ads, increasing the likelihood of engagement and conversions. This approach contrasts
What is CPM? Cost Per Thousand (CPM) is a key metric in digital advertising that measures the cost to display an ad 1,000 times (known as impressions). It’s a vital metric used across platforms like Facebook, Google Ads, and Connected TV (CTV) to evaluate the efficiency of ad spend and
What is Ad Fatigue? Ad fatigue occurs when your target audience becomes less responsive to your ads due to repeated exposure over time. This decline in engagement can lead to a drop in key performance metrics, such as click-through rates (CTR) and conversion rates, ultimately hurting your overall campaign effectiveness.
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