What is Landing Page Experience? Landing page experience refers to the quality of interaction users have with a webpage after clicking on an ad. It plays a critical role in determining a keyword’s Quality Score within Google Ads, affecting factors like ad rank, cost-per-click (CPC), and ad position. A strong
What Is Google Ads Quality Score? Google Ads Quality Score is a metric that measures the relevance and quality of your ads, keywords, and landing pages. It plays a crucial role in Ad Rank and determines both the cost-per-click (CPC) and the position of your ad on the search results
An ad auction is the process digital platforms use to determine which ads to display and in what order. Platforms like Google Ads and Facebook Ads rely on auctions to ensure users see relevant ads while advertisers get the most out of their budgets. The ad auction evaluates factors like
What Is Ad Rank? Ad Rank plays a crucial role in deciding where advertisements show up on search engine results pages (SERPs) and whether they are displayed at all. This score is a fundamental part of the auction process used by platforms like Google Ads to determine which ads users
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