PPC Strategy

Maximize Conversions is a Google Ads Smart Bidding strategy that sets a bid in each eligible auction to get the most tracked conversions while spending the campaign's average daily budget. Google's Maximize conversions article requires conversion tracking. The strategy follows the primary conversion actions you configure, so lead quality must

Broad match is the Google Ads keyword match type that can show ads on searches related to your keyword, including searches that do not contain the keyword's direct meaning. It is the default. It is also the widest of the three match types. It is not a synonym list, and