Dynamic Creative Optimization (DCO) Glossary Section

What is Dynamic Creative Optimization? Dynamic Creative Optimization (DCO) is a powerful technology that automates the creation and delivery of personalized advertisements in real time. It leverages data signals such as user location, device, behavior, and preferences to tailor creative assets to individual audience segments. With DCO, brands can show

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Cookie Tracking: Understanding User Data Collection and Privacy

Cookie Tracking Cookie tracking involves the use of small text files, known as tracking cookies, to collect data about a user’s online activity. These cookies enable websites to remember user preferences, track behavior, and provide a more personalized experience. Cookie tracking is foundational to many digital marketing strategies, as it

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