Why Marketing Attribution is Important In a complex digital environment with multiple touchpoints across social media, email, paid search, and display ads, marketing attribution allows brands to: Types of Marketing Attribution Models Single-Source Models Multi-Touch Models Example of Marketing Attribution in Action A retail brand using a time-decay model might
Event Tracking Event tracking is the process of capturing and recording user interactions on websites, mobile apps, and other digital platforms. Each interaction—such as clicks, downloads, form submissions, video plays, or navigation—is considered an “event” and is timestamped, allowing businesses to gather data on specific user behaviors. By tracking these
Definition Actionable metrics are data points that provide meaningful insights, allowing businesses to measure the impact of specific actions and make data-driven improvements. Unlike vanity metrics, which show surface-level results, actionable metrics offer depth and context, helping businesses understand performance and make informed adjustments. Why Actionable Metrics Matter Actionable metrics
What is Engagement Rate? Engagement rate is a key metric that measures how actively your audience interacts with your social media content. It goes beyond mere follower counts to focus on the quality of those interactions. Instead of just counting how many people follow your account, engagement rate looks at
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