Event Tracking: Understanding User Interactions for Better Analytics

Event Tracking Event tracking is the process of capturing and recording user interactions on websites, mobile apps, and other digital platforms. Each interaction—such as clicks, downloads, form submissions, video plays, or navigation—is considered an “event” and is timestamped, allowing businesses to gather data on specific user behaviors. By tracking these

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Actionable Metrics: Meaning, Importance, and Examples for Business Growth

Definition Actionable metrics are data points that provide meaningful insights, allowing businesses to measure the impact of specific actions and make data-driven improvements. Unlike vanity metrics, which show surface-level results, actionable metrics offer depth and context, helping businesses understand performance and make informed adjustments. Why Actionable Metrics Matter Actionable metrics

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