Location-Based Marketing Location-based marketing is a direct marketing strategy that leverages a user’s location to send personalized content, promotions, or information. By using data on a user’s proximity to a physical location, nearby events, or other location-based qualifiers, businesses can deliver highly relevant and timely messaging. This strategy is commonly
What Is Hyperlocal Advertising? Hyperlocal advertising is a focused marketing strategy. It targets potential customers within a small, specific area—such as a neighborhood, a street, or even a single block. This approach uses location data to deliver highly relevant ads to people who are nearby. As a result, businesses can
Geo-fencing is a virtual perimeter set around a physical location, which can trigger specific actions or alerts when a device enters, exits, or is present within that boundary. Using technologies like GPS, Wi-Fi, radio frequency identification (RFID), or cellular data, geo-fencing enables businesses to create targeted, location-based interactions with their
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