Audience Segmentation Audience segmentation is a powerful technique used by marketers to target specific groups within a broader audience, tailoring messages for maximum relevance and engagement. By identifying distinct groups based on demographics, psychographics, behaviors, and needs, brands can craft personalized content that resonates deeply with each segment, driving higher
Attribution Window An Attribution Window is a set timeframe during which conversions (such as installs, sign-ups, or purchases) are attributed to an ad click or impression. Also known as a conversion window, it defines the period during which an ad interaction is credited for a conversion. This timeframe is essential
What Is Ad Attribution Modeling? Ad attribution modeling helps track and evaluate how different interactions with a brand—such as social media engagement, direct website visits, and Google searches—contribute to final conversion. In a digital marketing landscape where multiple touchpoints impact a user’s decision-making process, understanding the value of each interaction
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