What Is a Frequency Cap on Facebook Ads? A frequency cap is a setting in Facebook Ads that limits the number of times a person within your target audience sees your ad within a specific time frame. By controlling the frequency, you can prevent ad fatigue and ensure your audience
Definition:Conversion Lift is a metric used in digital advertising to measure the incremental impact of an ad campaign on conversions, such as purchases, sign-ups, or app installs. By comparing the behaviors of two groups—one exposed to the ad and a control group that isn’t—Conversion Lift provides a clear picture of
Definition:Carousel ads are an interactive advertising format that combines multiple images or videos into a single ad unit, allowing users to swipe or click through each card. This ad format is popular on social media platforms such as Facebook, Instagram, and LinkedIn, and it’s particularly effective for brands looking to
What is a Boosted Post? A boosted post is a simple and effective way to promote an existing post from your Facebook Page. Unlike more advanced advertising campaigns, a boosted post leverages Facebook’s native tools to extend the reach of your organic content beyond your existing followers, helping you achieve
What is CPM? Cost Per Thousand (CPM) is a key metric in digital advertising that measures the cost to display an ad 1,000 times (known as impressions). It’s a vital metric used across platforms like Facebook, Google Ads, and Connected TV (CTV) to evaluate the efficiency of ad spend and
What is Ad Fatigue? Ad fatigue happens when people see the same advertisement too often, causing them to lose interest or ignore it. As a result, engagement rates typically decline, leading to lower click-through rates (CTR) and conversions. This drop in audience interaction can negatively impact the performance of your
What Is Ad Copy? Ad copy is the text or content used in advertisements to persuade potential customers to take action, such as purchasing a product, signing up for a service, or learning more about a brand. Effective ad copy is concise, compelling, and tailored to the audience. Why Is
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