What is a Keyword? A keyword is a specific word or phrase that users type into search engines when looking for information, products, or services. In digital marketing, keywords are crucial elements that help content appear in relevant search results, making them foundational to SEO (Search Engine Optimization) strategies. Keywords
What is Demand Generation? Demand generation is a strategic marketing approach focused on building awareness and interest around a company’s products or services to create a pipeline of qualified leads. Unlike lead generation, which often zeroes in on capturing contact information for immediate sales, demand generation is about creating a
Audience Targeting Audience targeting is a digital marketing strategy that segments potential consumers into specific groups based on shared characteristics like interests, demographics, and online behaviors. The aim is to deliver tailored promotional messages that resonate with these groups, ensuring they reach the right people at the right time. Benefits
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