What is Cost Per Acquisition (CPA)? Cost Per Acquisition (CPA) is a digital marketing metric that calculates the cost associated with acquiring a new customer. CPA is particularly useful for assessing the direct impact of marketing spending on customer acquisition and profitability, unlike other metrics such as Cost Per Click
What is the Conversion Rate? Conversion Rate refers to the percentage of users who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form, after clicking on an ad or visiting a website. It’s a crucial metric in digital marketing
Definition:Conversion Lift is a metric used in digital advertising to measure the incremental impact of an ad campaign on conversions, such as purchases, sign-ups, or app installs. By comparing the behaviors of two groups—one exposed to the ad and a control group that isn’t—Conversion Lift provides a clear picture of
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