Cost Per Acquisition (CPA) Explained Cost Per Acquisition (CPA) is a crucial metric in digital marketing that measures the cost required to acquire a customer. It is used to assess the efficiency of campaigns, especially in paid channels like Google Ads, Facebook Ads, and more. CPA is a performance metric
Conversion Tracking is a digital marketing method that records and analyzes specific user actions, known as conversions, that indicate progress toward business goals. Conversions can include actions like purchases, sign-ups, downloads, or form submissions. By tracking conversions, businesses gain insights into campaign effectiveness, Return on Ad Spend (ROAS), and audience
Definition:Carousel ads are an interactive advertising format that combines multiple images or videos into a single ad unit, allowing users to swipe or click through each card. This ad format is popular on social media platforms such as Facebook, Instagram, and LinkedIn, and it’s particularly effective for brands looking to
Bumper Ads Definition:Bumper ads are a six-second, non-skippable video ad format designed to quickly capture attention and increase brand awareness. As part of Google’s video advertising suite, bumper ads play before, during, or after a main video on platforms like YouTube. The short length ensures that viewers engage with the
Definition, Characteristics, and Advantages Branded content is one of the most engaging yet misunderstood tactics in modern marketing. Often confused with native advertising, influencer marketing, or social media ads, branded content stands apart with its immersive, entertaining, and educational storytelling. This approach makes it an ideal tool for fostering audience
What is Bounce Rate Optimization? Bounce Rate Optimization is the process of reducing the percentage of visitors who leave a website after viewing only one page. A high bounce rate can indicate that visitors aren’t finding what they need, or that the website experience doesn’t meet their expectations. Optimizing bounce
Behavioral Analytics Definition:Behavioral analytics is a business intelligence approach that leverages data from digital platforms to analyze and understand how users interact with a product or service. By capturing and examining user behavior across websites, mobile apps, emails, and connected devices, behavioral analytics provides insights that help companies make better,
Backlink Analysis Backlink analysis is the process of examining links from external websites that direct users to your site. These backlinks, also called inbound or external links, signal to search engines that your content is credible and valuable. Backlink analysis helps marketers understand the quality of their backlinks, identify link-building
Attribution Window An Attribution Window is a set timeframe during which conversions (such as installs, sign-ups, or purchases) are attributed to an ad click or impression. Also known as a conversion window, it defines the period during which an ad interaction is credited for a conversion. This timeframe is essential
Ad extensions are additional features that enhance search ads by providing extra information like contact details, sitelinks, ratings, and click-to-call options. They make ads more informative and relevant, increasing both visibility and click-through rates (CTR). When used strategically, ad extensions improve user experience and ad performance, ultimately boosting conversions. Note:
Anderson Collaborative LLC. All rights reserved.
