Lifetime Value (LTV), also known as Customer Lifetime Value (CLV or CLTV), is a marketing metric that estimates the total revenue a business can expect from a customer for their relationship. LTV is essential for businesses to understand the long-term value of their customers, allowing for better decision-making, resource allocation,
Engagement marketing is a customer-centric strategy focused on building two-way relationships with an audience. Instead of traditional one-way communication, engagement marketing leverages interactive channels to create experiences that resonate with customers and encourage loyalty. Why is Engagement Marketing Important? Engagement marketing helps: Key Strategies for Engagement Marketing Here are some
Definition:The churn rate, also known as the attrition rate, is the percentage of customers who stop doing business with a company or cancel a service subscription over a specific period. This metric is critical for assessing customer retention, service quality, and business stability. Formula: Churn Rate=(Number of Customers Lost During
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