Conversion Tracking is a digital marketing method that records and analyzes specific user actions, known as conversions, that indicate progress toward business goals. Conversions can include actions like purchases, sign-ups, downloads, or form submissions. By tracking conversions, businesses gain insights into campaign effectiveness, Return on Ad Spend (ROAS), and audience
Attribution Window An Attribution Window is a set timeframe during which conversions (such as installs, sign-ups, or purchases) are attributed to an ad click or impression. Also known as a conversion window, it defines the period during which an ad interaction is credited for a conversion. This timeframe is essential
Algorithmic Attribution Algorithmic attribution is a data-driven attribution model that leverages machine learning and statistical analysis to assess the impact of various marketing touchpoints on a customer’s journey toward conversion. By analyzing complex data, algorithmic attribution provides marketers with highly accurate insights into which marketing activities drive results, making it
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