Lead Scoring is a method used by sales and marketing teams to rank potential leads by assigning values based on their behaviors, engagement, and fit with the target customer profile. By implementing a scoring model, businesses can prioritize leads most likely to convert, helping sales teams focus their efforts effectively
What is Landing Page Experience? Landing page experience refers to the quality of interaction users have with a webpage after clicking on an ad. It plays a critical role in determining a keyword’s Quality Score within Google Ads, affecting factors like ad rank, cost-per-click (CPC), and ad position. A strong
Heatmap Analysis is a technique used to visualize user interactions on a webpage, highlighting areas of engagement through color-coded maps. Commonly used in digital marketing, heatmaps help businesses understand where users click, how far they scroll, and where they hover their cursors. This analysis provides insight into user behavior, revealing
Event Tracking Event tracking is the process of capturing and recording user interactions on websites, mobile apps, and other digital platforms. Each interaction—such as clicks, downloads, form submissions, video plays, or navigation—is considered an “event” and is timestamped, allowing businesses to gather data on specific user behaviors. By tracking these
What is Bounce Rate Optimization? Bounce Rate Optimization is the process of reducing the percentage of visitors who leave a website after viewing only one page. A high bounce rate can indicate that visitors aren’t finding what they need, or that the website experience doesn’t meet their expectations. Optimizing bounce
Audience Targeting Audience targeting is a digital marketing strategy that segments potential consumers into specific groups based on shared characteristics like interests, demographics, and online behaviors. The aim is to deliver tailored promotional messages that resonate with these groups, ensuring they reach the right people at the right time. Benefits
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