Landing page experience is the quality and relevance of the page a person reaches after clicking an ad. A strong page matches the promise, loads quickly, works on a phone, and makes the next action obvious. In Google Ads Search campaigns, that experience is also one diagnostic component of Quality
Maximize Conversions is a Google Ads Smart Bidding strategy that sets a bid in each eligible auction to get the most tracked conversions while spending the campaign's average daily budget. Google's Maximize conversions article requires conversion tracking. The strategy follows the primary conversion actions you configure, so lead quality must
Heatmap analysis is a set of color overlays that aggregate how people interacted with a page: where they clicked, how far they scrolled, which area collected clicks, which clicks were associated with ecommerce purchases, or how long a section stayed in view. A heatmap is an observation. It does not
Event tracking records a named action on a website or app, with enough context to use that action in a report or a bid. Clicks, downloads, form successes, purchases, and media plays are useful only when each one has a trigger, an owner, and a decision it can change. Extra
Audience targeting is the act of applying a defined group of people in a live campaign, with named inclusions, exclusions, and a message meant for that group. Audience segmentation is the planning step that creates the groups. Targeting is the activation step. Lookalike audiences sit one layer further out: they