What Is Google Ads Quality Score? Google Ads Quality Score is a metric that measures the relevance and quality of your ads, keywords, and landing pages. It plays a crucial role in Ad Rank and determines both the cost-per-click (CPC) and the position of your ad on the search results
An ad auction is the process digital platforms use to determine which ads to display and in what order. Platforms like Google Ads and Facebook Ads rely on auctions to ensure users see relevant ads while advertisers get the most out of their budgets. The ad auction evaluates factors like
What is CPM? Cost Per Thousand (CPM) is a key metric in digital advertising that measures the cost to display an ad 1,000 times (known as impressions). It’s a vital metric used across platforms like Facebook, Google Ads, and Connected TV (CTV) to evaluate the efficiency of ad spend and
What Is a Bidding Strategy? A bidding strategy is the approach used by advertisers to set how much they are willing to pay for ad placements. In platforms like Google Ads, the right bidding strategy ensures you achieve specific goals, such as getting more conversions, increasing brand awareness, or generating
What Is Ad Rank? Ad Rank plays a crucial role in deciding where advertisements show up on search engine results pages (SERPs) and whether they are displayed at all. This score is a fundamental part of the auction process used by platforms like Google Ads to determine which ads users
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