What is Brand Safety? Protecting Your Brand in Programmatic Advertising
Brand safety is a crucial practice in the world of programmatic advertising, aimed at ensuring that a brand’s ads appear in safe, appropriate online environments.
Brand safety is a crucial practice in the world of programmatic advertising, aimed at ensuring that a brand’s ads appear in safe, appropriate online environments.
Brand Awareness Welcome to our Brand Awareness Glossary, where we break down the key terms and concepts you need to understand to build a successful
Behavioral Targeting Behavioral Targeting is a digital marketing technique that uses user behavior data—such as browsing activity, past purchases, and search history—to deliver personalized ads.
Behavioral Analytics Definition:Behavioral analytics is a business intelligence approach that leverages data from digital platforms to analyze and understand how users interact with a product
What is a Banner Ad? A banner ad is a digital advertising format prominently displayed on a website. Its purpose is to promote a brand,
Augmented Reality (AR) Ads Augmented Reality (AR) ads are a form of interactive advertising that overlays digital content onto the physical world through a device,
Audience Targeting Audience targeting is a digital marketing strategy that segments potential consumers into specific groups based on shared characteristics like interests, demographics, and online
Audience Segmentation Audience segmentation is a powerful technique used by marketers to target specific groups within a broader audience, tailoring messages for maximum relevance and
Attribution Window An Attribution Window is a set timeframe during which conversions (such as installs, sign-ups, or purchases) are attributed to an ad click or
Analytics Dashboard An Analytics Dashboard is an interactive, visual tool that displays and tracks key performance indicators (KPIs) and metrics. Essential in today’s data-driven landscape,
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