Data Management Platform A Data Management Platform (DMP) is a centralized technology system designed to gather, organize, and activate large datasets from various sources to
Data Clean Room A data clean room is a secure, privacy-centric environment that enables multiple parties—such as brands, advertisers, and data providers—to collaborate and analyze
An Expanded Text Ad (ETA) is a type of search ad format in Google Ads that provides more ad space, allowing advertisers to include additional
An Exact Match Keyword in PPC (pay-per-click) advertising allows ads to display only for searches that closely align with a specified keyword or its intent-based
Event Tracking Event tracking is the process of capturing and recording user interactions on websites, mobile apps, and other digital platforms. Each interaction—such as clicks,
E-Blast: Definition and Evolution in Email Marketing An “e-blast” or “email blast” refers to the practice of sending a single email message to a large
What is Cost Per Click (CPC)? Cost Per Click (CPC) is a pricing model used in paid advertising where advertisers are charged for each click
What is Cost Per Acquisition (CPA)? Cost Per Acquisition (CPA) is a digital marketing metric that calculates the cost associated with acquiring a new customer.
Cost Per Acquisition (CPA) Explained Cost Per Acquisition (CPA) is a crucial metric in digital marketing that measures the cost required to acquire a customer.
Cookie Tracking Cookie tracking involves the use of small text files, known as tracking cookies, to collect data about a user’s online activity. These cookies
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