Audience Targeting Audience targeting is a digital marketing strategy that segments potential consumers into specific groups based on shared characteristics like interests, demographics, and online
Audience Segmentation Audience segmentation is a powerful technique used by marketers to target specific groups within a broader audience, tailoring messages for maximum relevance and
Attribution Window An Attribution Window is a set timeframe during which conversions (such as installs, sign-ups, or purchases) are attributed to an ad click or
Analytics Dashboard An Analytics Dashboard is an interactive, visual tool that displays and tracks key performance indicators (KPIs) and metrics. Essential in today’s data-driven landscape,
What is Affiliate Marketing? Affiliate marketing is a type of performance-based marketing where businesses reward affiliates (partners or individuals) for driving traffic or sales through
Ad Skipping Rate Definition Ad skipping rate is the percentage of viewers who choose to skip a video or audio ad when given the option.
An ad auction is the process digital platforms use to determine which ads to display and in what order. Platforms like Google Ads and Facebook
What Is Ad Attribution Modeling? Ad attribution modeling helps track and evaluate how different interactions with a brand—such as social media engagement, direct website visits,
Introduction In the fast-paced world of digital marketing, A/B testing (also known as split testing) is a critical strategy for improving campaign performance. By comparing
User-Generated Content (UGC) User-generated content (UGC) refers to any content—like text, images, videos, reviews, or social media posts—created by consumers rather than brands. UGC is
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