Conversion Tracking is a digital marketing method that records and analyzes specific user actions, known as conversions, that indicate progress toward business goals. Conversions can
Definition:Conversion Lift is a metric used in digital advertising to measure the incremental impact of an ad campaign on conversions, such as purchases, sign-ups, or
Algorithmic Attribution Algorithmic attribution is a data-driven attribution model that leverages machine learning and statistical analysis to assess the impact of various marketing touchpoints on
Introduction In the fast-paced world of digital marketing, A/B testing (also known as split testing) is a critical strategy for improving campaign performance. By comparing
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