What is a Lookback Window? | Understanding Attribution Timeframes in Marketing
A Lookback Window is a predefined time period that determines how far back in time a conversion event can be attributed to an ad impression
A Lookback Window is a predefined time period that determines how far back in time a conversion event can be attributed to an ad impression
Influencer Attribution is the process of evaluating which influencers generate the most value for a brand by tracking their contributions to conversions, brand awareness, or
What is the Conversion Rate? Conversion Rate refers to the percentage of users who complete a desired action, such as making a purchase, signing up
Definition:The churn rate, also known as the attrition rate, is the percentage of customers who stop doing business with a company or cancel a service
Behavioral Analytics Definition:Behavioral analytics is a business intelligence approach that leverages data from digital platforms to analyze and understand how users interact with a product
Backlink Analysis Backlink analysis is the process of examining links from external websites that direct users to your site. These backlinks, also called inbound or
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