Cost Per Acquisition (CPA) | Definition, Importance, & How to Optimize
What is Cost Per Acquisition (CPA)? Cost Per Acquisition (CPA) is a digital marketing metric that calculates the cost associated with acquiring a new customer.
What is Cost Per Acquisition (CPA)? Cost Per Acquisition (CPA) is a digital marketing metric that calculates the cost associated with acquiring a new customer.
What is the Conversion Rate? Conversion Rate refers to the percentage of users who complete a desired action, such as making a purchase, signing up
Brand Lift refers to the measurable increase in consumer awareness and interest in a brand after exposure to an advertising campaign. It’s a vital metric
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