Miami: A city known for its stunning beaches, vibrant culture, and, now, its booming marketing & advertising sector. In the…
D Magazine is a monthly magazine covering Dallas-Fort Worth. It is headquartered in Downtown Dallas. D Magazine exists to enrich the lives of its readers, whether by making recommendations on where to spend their time and money; instilling in them a sense of place by introducing them to the people who make it unique; or explaining how the city works (or doesn’t). It covers a range of topics including politics, business, food, fashion and lifestyle in the city of Dallas. The first issue was published in October 1974 by its founders, Wick Allison and Jim Atkinson.
Struggling to increase the number of print subscribers, D Magazine was seeking to generate increased digital subscriptions and print subscriptions by utilizing online advertising. Additionally, the company seeked to increase attendance to D Magazine’s annual Best of Big D. Anderson worked with D Magazine in 2016 to develop a digital ad strategy for both increasing print subscriptions and additionally their Best of Big D event.
D Magazine encountered difficulties in expanding its print and digital subscriptions and increasing attendance at the Best of Big D event. Print subscriptions had plateaued, prompting the need to optimize online advertising. Their primary goal was to enhance event participation.
To tackle D Magazine’s issues with subscription growth and event attendance, Anderson formulated a digital advertising plan. For print subscriptions, campaigns were launched on Facebook and Instagram, utilizing Facebook pixel for precise tracking in Q3 2016. For the Best of Big D event, Anderson crafted 80 branded social media posts, designed a dedicated event landing page, executed email marketing campaigns, and managed digital advertising efforts.
Anderson worked with D Magazine to set up print subscription advertising campaigns accross Facebook and Instagram. Utilizing facebook pixel installation we were able to accurately track results and conversions generated from the camapaign that ran throughout the duration of Q3 2016.
For Best of Big D, Anderson assisted with the creation of 80 branded pieces of social media content, created a landing page for the event, generated email marketing campaigns, and managed digital advertisements for the event.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Colabrio believes a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about, by helping progressive companies advance by setting.
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Just a few of the talented folks on our agency team that made this project a success!
— Cole Feigl
Client Lead Strategist | Brand Vision & Direction
— Nazareno Castro Bay
Growth Marketing Strategist
— Nick Williamson
Commercial Production
— Ben Hamner
Commercial Production
— Kristen Skladd:
Public Relations
— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead
— Wesley Hibbs
Web Design & Development
— Claiborne Myers
Commercial Production
— Kate Voskova
Product Photography
— Gregorio Palacio
Graphic Design
— Doug Bryson
Advertising Director | Paid Search Marketing
— Dan Coria
Web Design & Development
— AJ Aguirre:
Commercial Production
— Dasha Canfield:
Project Manager
Just a few of the talented folks on our agency team that made this project a success!
— Cole Feigl
Client Lead Strategist | Brand Vision & Direction
— Nazareno Castro Bay
Growth Marketing Strategist
— Nick Williamson
Commercial Production
— Ben Hamner
Commercial Production
— Kristen Skladd:
Public Relations
— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead
— Wesley Hibbs
Web Design & Development
— Claiborne Myers
Commercial Production
— Kate Voskova
Product Photography
— Gregorio Palacio
Graphic Design
— Doug Bryson
Advertising Director | Paid Search Marketing
— Dan Coria
Web Design & Development
— AJ Aguirre:
Commercial Production
— Dasha Canfield:
Project Manager
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