Targeted B2B ad efforts & website design help client reach niche segment of car wash industry
About the Project
Washify® is built by car wash owners, for car wash owners. Washify’s cutting-edge software and hardware products empower car washes to better attract and service customers while growing their businesses and increasing profits. Based in West Roxbury, MA, Washify®. was founded in 2010 by Adam Korngold, a former car wash operator who saw firsthand the need for technological innovation in the industry.
In March of 2020 DRB® Systems, LLC, a leading provider of software and hardware innovations to the car wash industry, announced that it had acquired Washify®.
“Today, more than ever, we have assembled the best minds in the car wash industry,” said DRB CEO and President Dan Pittman. “We have not only joined two of the best car wash technology lineups, but we have also joined two of the most talented teams.”
Our team began working with Washify during the summer of 2020. Their team was looking for an agency that could help them reach a very niche target audience utilizing digital advertising efforts. Anderson Collaborative was tasked with preparing a B2B Digital Advertising strategy that was trackable from start to finish. In order to continue investing in the relationship, Washify wanted to ensure that they knew what advertisements generated leads and to have a full understanding of attribution of sales.
Client:
Product:
Services:
- THE PROBLEM:
Robust tracking for B2B digital advertising to reach niche audience
The challenge faced by our team was linking the ad efforts effectively with CRM, and Pipeline deals, which required some customization on our part. Washify also wanted to ensure that calls generated were quality so we had to figure out a way to prove that to the team. Leads generated were not enough, Washify wanted to know the full picture. Regardless of the challenges, we were confident we were the right team for the job.
- THE SOLUTION:
Enabling detailed tracking, CRM integration, and call-recording for improving B2B advertising
We executed a holistic digital advertising strategy for Washify, encompassing CRM integration and call-tracking. This boosted lead generation, increased sales, and enhanced the user experience through a responsive website, resulting in significant growth and improved marketing outcomes.
Results Summarized:
Anderson Collaborative got to work and implemented a cross-channel media plan focused on Facebook, Instagram, Google, and Youtube. Our team then managed to integrate their CRM with the contact forms on the website so that dynamic UTM parameters would carry through, allowing us to look at leads and deals generated and know exactly where they came from. Not just at a source/medium level, but down to the creative, keyword, targeting, campaign, location, and more.
We then implemented call-tracking/recording technology that also was integrated with our advertising efforts. Using dynamic number insertion on the website, unique phone numbers were generated depending on the source of the visit. Then these phone calls were subsequently recorded so we could look back on the conversation with sales staff to ensure that the leads were legitimate.
Almost immediately Washify was able to see the results. During 2020 we achieved great success improving numbers across the board while keeping total advertising investment to just around $30,000.
Website Visits
Lead Generation
Served
Phone Calls
Project Team:
Trevor Anderson
Founder & CEO
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
Project Team:
Trevor Anderson
Founder & CEO
COLE
FEIGL
Client Lead Strategist | Brand Vision & Direction
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
Media & Highlights:
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