The most important aim in the world of online competition is being visible. If you want the maximum growth for…
Built by car wash owners, for car wash owners, Washify®. is a leading provider of point-of-sale and marketing solutions. Washify’s®. cutting-edge software and hardware products empower car washes to better attract and service customers while growing their businesses and increasing profits. Based in West Roxbury, MA, Washify®. was founded in 2010 by Adam Korngold, a former car wash operator who saw firsthand the need for technological innovation in the industry.(https://washify.com/)
In March of 2020 DRB® Systems, LLC, a leading provider of software and hardware innovations to the car wash industry, announced that it had acquired Washify®.
“Today, more than ever, we have assembled the best minds in the car wash industry,” said DRB CEO and President Dan Pittman. “We have not only joined two of the best car wash technology lineups, but we have also joined two of the most talented teams.”
Our team began working with Washify during the summer of 2020. Their team was looking for an agency that could help them reach a very niche target audience utilizing digital advertising efforts. Anderson Collaborative was tasked with preparing a B2B Digital Advertising strategy that was trackable from start to finish. In order to continue investing in the relationship, Washify wanted to ensure that they knew what advertisements generated leads and to have a full understanding of attribution of sales.
The challenge faced by our team was linking the ad efforts effectively with CRM, and Pipeline deals, which required some customization on our part. Washify also wanted to ensure that calls generated were quality so we had to figure out a way to prove that to the team. Leads generated were not enough, Washify wanted to know the full picture. Regardless of the challenges, we were confident we were the right team for the job.
We executed a holistic digital advertising strategy for Washify, encompassing CRM integration and call-tracking. This boosted lead generation, increased sales, and enhanced the user experience through a responsive website, resulting in significant growth and improved marketing outcomes.
Anderson Collaborative got to work and implemented a cross-channel media plan focused on Facebook, Instagram, Google, and Youtube. Our team then managed to integrate their CRM with the contact forms on the website so that dynamic UTM parameters would carry through, allowing us to look at leads and deals generated and know exactly where they came from. Not just at a source/medium level, but down to the creative, keyword, targeting, campaign, location, and more.
We then implemented call-tracking/recording technology that also was integrated with our advertising efforts. Using dynamic number insertion on the website, unique phone numbers were generated depending on the source of the visit. Then these phone calls were subsequently recorded so we could look back on the conversation with sales staff to ensure that the leads were legitimate.
Almost immediately Washify was able to see the results. During 2020 we achieved great success improving numbers across the board while keeping total advertising investment to just around $30,000.
“Both the ads and new website have garnered a noticeable increase in leads and conversions. Anderson Collaborative finds success in employing a team of subject matter experts rather than relying on generalists.
Launching the new website has also correlated to a direct increase in inbound leads. As soon as it went live, we noticed the uptick, which demonstrated concretely that our new website was converting better than our old one.
Trevor runs his agency in the same way that I would in that he finds people who are very good within their field rather than collecting generalists under an umbrella company. This allows him to connect his clients with experts in each specific segment. For us, that means we don’t just have a single ads manager but rather an ads manager for each platform. “
– GREG SNOW | MARKETING MANAGER, WASHIFY
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Colabrio believes a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about, by helping progressive companies advance by setting.
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Just a few of the talented folks on our agency team that made this project a success!
— Cole Feigl
Client Lead Strategist | Brand Vision & Direction
— Nazareno Castro Bay
Growth Marketing Strategist
— Nick Williamson
Commercial Production
— Ben Hamner
Commercial Production
— Kristen Skladd:
Public Relations
— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead
— Wesley Hibbs
Web Design & Development
— Claiborne Myers
Commercial Production
— Kate Voskova
Product Photography
— Gregorio Palacio
Graphic Design
— Doug Bryson
Advertising Director | Paid Search Marketing
— Dan Coria
Web Design & Development
— AJ Aguirre:
Commercial Production
— Dasha Canfield:
Project Manager
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