Out Of Home Advertising Takeover In DFW For Classic Family Favorite Card Game
About the Project
The campaign focused on their app, Phase 10: World Tour. Our media buying and planning team was hired to execute buys around the DFW metroplex in hopes to achieve as much awareness as possible and drive app downloads utilizing QR codes.
Partnering with Outfront Media & AdQuick, our team compiled a collection of premiere placements and quickly had a winning media plan. These placements included 25 backlit kiosks around West Village & Downtown, 7 digital displays at local Dallas mall locations, and complimentary programmatic mobile retargeting ads based on device tracking & geographic proximity to the placements.
In collaboration with Viral Nation, we produced a variety of static & video creative for the units. It was truly a team effort with creative team Nick Williamson, Claiborne Myers, Nazareno Castro Bay, and Gregorio Palacios carrying the torch across the finish line with very quick turnaround requests.
Client:
Product:
Services:
- THE PROBLEM:
Enhancing Phase 10 app awareness
Faced with the challenge of boosting Phase 10 app awareness, our team executed a comprehensive Out Of Home Advertising campaign in DFW, targeting awareness and app downloads.
- THE SOLUTION:
Implementing strategic DFW Out Of Home Advertising campaign
Strategically crafting a media plan for success was our mission in collaborating with Phase 10, a Mattel favorite. Focused on Phase 10: World Tour, our team partnered with Outfront Media and AdQuick, resulting in 11,346,569 impressions, QR code-enabled downloads, and a standout campaign in DFW. Exciting times ahead!
Results Summarized:
Anderson Collaborative delivered on all requests and met tight delivery dates thanks to the hard work of our team. All placements produced an estimated total of 11,346,569 impressions generating a massive amount of awareness in the DFW area. QR codes on each of the creative allowed each passerby to take a picture of the display and immediately download the app. These QR codes were unique to each placement which allowed us to track and analyze the effectiveness of each individual unit.
This was by far one of our favorite campaigns we’ve ever had the pleasure of working on and look forward to future collaboration with all parties involved!
Impressions
Impressions
Devices Retargeted
Project Team:
Trevor Anderson
Founder & CEO
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
Project Team:
Trevor Anderson
Founder & CEO
COLE
FEIGL
Client Lead Strategist | Brand Vision & Direction
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
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