Growth Marketing Strategy For Immersive Art Exhibit
About the Project
In May 2023, Anderson Collaborative was brought on board to revitalize ARTECHOUSE’s digital advertising strategy across Meta and Google.
Facing challenges with conversion tracking and an unclear understanding of their return on ad spend (ROAS), ARTECHOUSE sought our expertise to address these pain points.
Additionally, they aimed to harness the power of user-generated content in their campaigns and required comprehensive support for the successful launch of their new Houston location.
Over the course of our partnership, we supported their advertising initiatives across flagship locations in NYC, DC, Miami, and Houston, driving measurable results and aligning their digital strategy with their ambitious growth objectives.
Client:
Product:
Services:
- THE PROBLEM:
INCREASE YIELD ON ADVERTISING & MARKETING INVESTMENTS
Over time, ARTECHOUSE faced significant challenges with tracking eCommerce events due to their ticketing provider and the impact of iOS 14.5 updates, resulting in diminished visibility on their ad spend performance. Additionally, they required expert support for comprehensive ad account management to maximize efficiency and ROI.
- THE SOLUTION:
IMPROVED MARKETING FUNNEL & CONVERSION TRACKING
Our team resolved tracking issues by improving conversion tracking and implementing an offline conversion upload procedure to bridge data gaps. Additionally, we established an enhanced marketing funnel leveraging UGC across paid social and search, driving better alignment, visibility, and performance for their campaigns.
Results Summarized:
Anderson Collaborative’s partnership with ARTECHOUSE delivered transformative results across their digital advertising initiatives.
Following our intervention, purchase conversion value surged by an impressive 123.5%, reflecting a significant uplift in tracked eCommerce events.
The Houston launch proved to be a resounding success, bolstered by data-driven strategies that resulted in one of their strongest location openings in company history.
By integrating high-performing organic content into our paid social campaigns, we amplified engagement and extended the reach of viral posts. This comprehensive approach not only improved visibility but also ensured measurable returns on ARTECHOUSE’s advertising investments, demonstrating the tangible impact of precise strategy and execution.
Through ongoing collaboration our team worked with ARTECHOUSE to expand their marketing mix and grow the organization with our advertising strategy leading the charge.
ARTECHOUSE went from a below or break-even ROAS to averaging 6-8x with highs of 13x ROAS in our best performing months.
On Investment
From Advertising
On Ad Spend YOY
Project Team:
Trevor Anderson
Founder & CEO
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
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