Overview:

Courtney Kerr is an social media/television personality popular in the Dallas area and beyond. Courtney starred in Bravo’s 2013 television show “Courtney Loves Dallas.” Courtney now runs the online magazine Kerrently by Courtney Kerr which showcases her lifestyle, fashion, latest eats, and favorite places to travel.

Client:
Kerrently by Courtney Kerr
Industry:
Influencer / Personality
Services:
Paid Social, PPC, Social Media Advertising, Web, Analytics

Challenge:

Courtney had a very successful organic following but wanted to reach out to audiences that she felt she was missing out on by way of social media advertising. She also wanted to leverage this social media ad strategy to increase traffic to partner integrations and sponsored posts

Solution:

Anderson worked with Courtney Kerr developing a cross-channel marketing plan involving boosting out high-performing organic posts to increase results and also get them infront of new audiences. Anderson managed her online marketing budget from March 2017 – July of 2017. Placements included Facebook, Twitter, Instagram, and Snapchat.

Results:

  • 509,629 ad impressions
  • 3,622 page likes generated
  • 20,000+ link clicks
  • Average CPC of $0.09