Trevor Anderson
Founder & CEO
Encouraging virality with Youtube advertising
How we used $150 in Youtube ad spend to generate hundreds of thousands of views
CampaignCampaign StrategyCase StudyCompetitive AnalysisMusic ProductionOut Of Home AdvertisingPaid MediaReporting and Analysis
Capabilities used
The short version
The Sonic the Hedgehog remix campaign generated 605K+ impressions, 166K+ video views, and 1000+ website visitors. Anderson secured a retweet from the official Sonic the Hedgehog movie account, then used Youtube advertising and keyword filtering to help the video reach highly interested viewers and index high in Youtube search results.
About the Project
Per se is a Los Angeles based music production studio that is known for composing, producing, and programming music oriented projects for high-end clientele including Audi, Jaguar, Louis Vuitton, Neiman Marcus, Puma, Range Rover, The Ritz Carlton, Saint Laurent, Stanley Korshack, Versace, and more.
The team at per se was given the unique opportunity and blessing from Paramount Pictures to produce an official remix to the upcoming Sonic the Hedgehog Movie. Our challenge was figuring out a way to maximzie exposure for the remix with only $150 spend in digital advertising and encouraging the post to go viral on social media channels.
Per se effectively overcame the challenge of promoting the Sonic the Hedgehog Movie remix with a limited budget. Their strategic approach, including securing a retweet, utilizing YouTube ads, and optimizing content targeting, led to viral success, high engagement, and enhanced brand loyalty on multiple platforms.
Client:
per se
Product:
Music Production
Services:
Marketing Consultation, Social Media, Youtube Advertising, Campaign Management
THE PROBLEM:
Making Sonic remix viral on social media with limited budget
Per se, a renowned LA music studio with a high-profile client list, aimed to boost exposure for their official Sonic remix with just a $150 digital ad budget. The challenge was to make the remix go viral on social media. They secured a retweet from the Sonic movie account, used a Google Ads coupon to match the budget, and strategically placed the remix in Sonic-related YouTube content. This approach led to significant engagement, playlist inclusions, and high search result indexing on YouTube, enhancing brand loyalty and growing their channel following.
THE SOLUTION:
Achieving Sonic remix virality on YouTube with $150 ad budget
To maximize exposure for their official Sonic remix with a limited $150 digital advertising budget, Per se employed strategic tactics. They secured a retweet from the official Sonic the Hedgehog movie account, used a Google Ads coupon to boost their budget, and ran targeted YouTube ad campaigns. This approach led to viral engagement, inclusion in popular playlists, and high search result visibility on YouTube. Additionally, the video generated positive user responses, building brand loyalty and growing their channel following.
Results Summarized:
We were able to secure a retweet of the remix from the official Sonic the Hedgehog movie account. We then uploaded the video to Youtube and utilized a coupon from Google Ads to match $150 in ad spend.
We created a Youtube ad campaign and placed the remix in front of various Sonic the Hedgehog movie-related content such as trailers, interviews with cast, etc. By targeting the ad this way and through additional keyword filtering, we were able to ensure that the majority of views would be from individuals highly interested in both the movie and the type of music.
The post performed incredibly well on Youtube fueled by an initial ad launch. The high engagement built by the Youtube ad campaign prompted the video to start being added to several high profile Youtube playlists and showing up as suggested content. Additionally the video started to index incredibly high on Youtube search results related to the movie, that allowed us to get the video to go viral.
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Project Team:
Nick
Williamson
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
Media & Highlights:
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