Branding is a significant aspect of any business, and thus the need to find the right digital marketing agency in…
START LEVERAGING PERFORMANCE TV ADS FOR YOUR FRANCHISE
No estimates. No guesswork. This is TV advertising with measurable success at an affordable price.
PROSPECTING
Find new customers with highly-targeted, conversion-optimized Connected TV campaigns.
RETARGETING
Performance TV combines the experience of television with the urgency, targeting, and timeliness of retargeting.
MEASUREMENT
Measure What Matters with Performance TV. We bring the accuracy of digital reporting to television.
THE PERFORMANCE TV EFFECT
INVEST YOUR MARKETING DOLLARS IN PROVEN PERFORMANCE WITH CONNECTED TV
Use connected TV to improve search and social advertising performance. It’s no surprise that fully-optimized connected TV campaigns drive strong conversions and ROAS, but how does storytelling on the biggest screen in the house impact the effectiveness of paid search and social?
We analyzed performance across advertisers who leverage all three channels to find out. The results were clear: Performance TV not only drives strong performance, in its own right— It makes your other performance channels better, too.
22%
increase in conversion rates for paid search after adding performance tv
9%
stronger conversion rates for paid social after adding performance tv
the solution we brought
Generate More Qualified Traffic
Highest-value audiences are brought into the marketing funnel. Our analysis showed that audiences who view connected tv ads spend more time learning about your offering, on average, than audiences who visit by way of paid search or social.
Those who don’t immediately convert become easier to acquire with paid search and social later on.
57%
longer average session duration vs. paid social
21%
average session duration vs. paid search
PARTNERS & TECHNOLOGY
TARGETING CAPABILITIES
Tens of Thousands of Third Party Audiences.
Performance TV is fully integrated with the Oracle Data Cloud, giving you access to constantly-refreshed audience segments we can use to build custom audiences, broken down by interests, demographics, geography and more.
TV INVENTORY
100+ PREMIUM NETWORKS
Premium streaming inventory that elevates your brand equity and drives the best possible outcome.
Anderson Collaborative serves television ads on streaming TVs across the following TV networks based on what they’re watching. This is non-skippable inventory, and is only served on big screen devices.
VERIFIED CONVERSIONS FROM PERFORMANCE TV
HOW IT WORKS
Cross-Device Verified Visits is our partner’s proprietary technology that measures any user visits to your site following the guaranteed in-view display of your ads, in a window of time defined by you
TARGET USER VIEWS TV AD
User completes an ad (considered viewable by IAB standards) on a household streaming television device.
TARGET USER VIEWS TV AD
Our split-testing approach leads to results-driven decision making and allocation of media dollars towards best performing creative & audience targeting to maximize return on ad spend.
DISPLAY ADS DRIVE USER TO ADVERTISER SITE
RETURNING CUSTOMER RATE
10.43%
136%
Verified ad viewers are then served “device extension” ads on their mobile, tablet, or desktop device from the same advertiser driving them to advertiser’s website.
USER CONVERSIONS TRACKED
CONVERSION RATE
7.26%
81%
By using tools such us google optimize and different page builders, we optimize your landing and product pages to make sure the most amount of users are converting.
Absolute Transparency & Report Accessibility
Our cross-channel marketing dashboard integrates directly with all marketing platforms utilized to produce a centralized view of results. Accessible 24/7 with live data feeds from each channel, you will always know exactly what you’re getting from your business relationship with our agency.
CASE STUDY HIGHLIGHT
MOVING & JUNK REMOVAL FRANCHISE
A nationwide campaign conducted at the end of 2022 with a selection of franchise partners yielded incredible results and opened up a winning advertising opportunity for franchise partners to utilize in their marketing efforts in 2023.
8.18%
Avg. Conversion Rate
$20
Cost Per Lead
5.71%
Avg. Site Visit Rate
1M+
TV Commercials Aired
FROM THOSE WHO KNOW US BEST
RATINGS &
TESTIMONIALS
Making our money go the extra mile has become Anderson Collaborative’s specialty.
Anderson Collaborative’s efforts have been extremely fruitful, achieving a ROAS of 10 times, doubling ticket sales for end clients, and improving user engagement significantly. The team is very responsive, organized, and collaborative through Asana and Trello, and their data analysis is outstanding.
Executive, Full-Service Media Company
Advertising & Marketing
Every year, they project results that seem ambitious, but they always hit them
Thanks to Anderson Collaborative’s efforts, the client has achieved 800% ROI for all their ads. The team delivers excellent results and is very performance-driven. They’re also reliable, flexible, and well-organized; they meet deadlines and are responsive and efficient in solving problems.Co-Owner, SNOWDAY
Motion Pictures & Film
They’re organized and on top of their work, which makes our lives easy.
Anderson Collaborative has achieved fantastic results for end customers, including an 8% conversion rate for an e-commerce website and a 25x ROAS for an amusement park campaign. They excel at project management because they’re organized, timely, and reliable, and their intelligence stands out.
Executive, Marketing Agency
Advertising & Marketing
They genuinely cared about the result and were transparent throughout, ensuring that we made the right decisions.
The site was launched and started getting an increase in web traffic and inquiries, thanks to Anderson Collaborative. The team kept the client updated via email and conducted video calls once a week during the development. Their dedication and transparency throughout impressed the client.
Marketing Manager, Nabooki
Software
They took a lot of pressure off my team and worked tirelessly to get the job done.
The Anderson Collaborative team successfully delivered a functioning website within the expected timeframe. From start to finish, they put in a lot of effort to produce outputs according to specifications. They also worked efficiently, stayed accessible, followed an organized process throughout.
President, The Hall Agency Inc.
Advertising & Marketing
They’re easy to reach and responsive.
When we have requests for changes or creations, they execute quickly. If we need to have a meeting or a discussion, phone calls happen fast. From a project management standpoint, they are always on top of everything and making constant progress towards accomplishing our objectives.
Co-Owner, Museum
Arts, Entertainment & Music
Everyone on their team is involved, and they care about the outcome of their work.
Working with Anderson Collaborative feels like a personal experience since they are invested in the project and the people involved — they want to make everyone happy. Tell them every outcome you want out of the project — they will find a way to make it happen
CEO, Digital Marketing Company
Advertising & Marketing
They're honest. They're always focused on taking responsibility for their work.
Anderson Collaborative principals commit to assisting ONLY on work that they have skills for. They never take on something they cannot do! ( I have tested this). They deliver there results at very reasonable prices and reasonable time frames. My sales AND Profitability has gone up 5 fold. Project management style is collaborative, zoom calls and electronic notes and Vera Lue communications are common. They meet the timeline objectives set out for them.
Principal, Shipping Material Manufacturer
Retail
Anderson Collaborative treats clients as their partners.
Beyond the impact they have made by doing great work for us, they truly care about our organization and want us to succeed, just as we appreciate them and want to see them succeed and thrive. They treat us not as a client but as a partner.
Owner, Commercial Real Estate Company
Business Services
They were amazingly creative, knowledgeable, and have fantastic personalities. The final results are so impressive!
Anderson Collaborative was very attentive throughout the process and gave a realistic timeframe and clear quote, in which they did complete on time and in budget. Communications was a definite strength of working with Anderson Collaborative.
President, Medical Billing Company
Business Services
SOLVING THE MARKETING PROBLEMS OF TODAY
WITH THE STRATEGIES OF TOMORROW
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Reach All Device Types & Placements
Our advertising reach includes Mobile, Desktop, Native, OTT,CTV, DOOH, and more.
Track The Results That Matter Most To You
Our analytics team will ensure no questions about performance are left unanswered.
Growth-Oriented Marketing & Advertising Built To Scale
We partner up long-term to develop a ROAS model for continuous stable growth and scaling.
Build Notoriety & Awareness With Extraordinary Creatives
We build virality through word of mouth, PR, and social media to get people talking about you
3RD PARTY ACCREDITATION
RECOGNITIONS & REWARDS
Anderson Collaborative has been recognized by mainstream media and 3rd party review websites as one of the top agency teams in Florida, the United States, and beyond.
3RD PARTY ACCREDITATION
WANT TO GET THE MOST BANG FOR YOUR MARKETING BUCK?
We’re ready when you are. Schedule a free consultation with our team!
INFORMATION
CONTACT US
Give Us A Call
To speak to a team member about your needs shoot us a call!
Email us
You can also email us at
Headquarters
4000 Ponce de Leon Blvd, Suite 470 Miami, Florida 33133 United States
“Top b2b companies in the state of Florida and Miami”
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