A/B
TESTING
Create the most effective marketing campaigns possible. With A/B testing, you can experiment until you find that magic formula that delivers results.
WHAT'S INCLUDED
A/B testing is a research methodology involving variables to find what works for your audience. Small changes in website design, call-to-action copy, and more can make all the difference. With help from Anderson Collaborative, you can pinpoint what your audience responds to and run with it to maximize your ROI.
ORGANIC EXPERIMENTATION
Experimentation is key to marketing success. A/B testing, or split testing, is a simple but effective way to test the waters and determine which variables pack the strongest punch.
NATURAL CONVERSION RATE OPTIMIZATION
Through continued testing, you will see gradual improvements to your conversion rate. Keep the momentum up and continue experimenting to find that magic bullet.
DATA-DRIVEN RECOMMENDATIONS
Our testing strategies are entirely data-driven. We don't make estimations or guesses. Every plan we develop has the backing of provable and quantifiable data.
PRACTICAL
TESTING
A/B testing is a straightforward process. Experiment with your audience without having a major impact on the customer experience.
Our agency has a solid reputation in our city of Miami and beyond. Numerous press outlets and global publications consider us a leading marketing service provider, and our hundreds of satisfied customers agree. Become one of our success stories and case studies today!
HOW WE DO
A/B TESTING
DETERMINING
WHAT TO TEST
A/B testing works best when you know what you want to know. Before experimenting, we'll work with you to discover your goals and see how they relate to your marketing strategies. From there, we can focus our tests on variables that matter.
ESTABLISHING
VARIABLES
During A/B testing, you swap out single variables and expose them to specific audience subsets. Choosing which variables to experiment with matters. It could be something as small as font or color, but those small details make a big difference.
SELECTING
SAMPLE SIZES
Sample sizes can vary based on the elements you're testing and how extreme the changes are. We determine the right sample sizes to obtain reliable results you can use.
COMPARE
RESULTS
We perform a full results analysis highlighting how variables impact audience perception and conversions. Use those results to make minor changes moving forward until you find the perfect recipe.
COLLECT
INSIGHTS
This form of testing often unveils new insights about your audience. We pay attention to that information. We gather as much data as possible to help you learn about the people you're trying to attract.
CONTINUED
REFINEMENT
The beauty of A/B testing is that it's infinitely repeatable. After finishing one testing phase, choose new variables to refine your understanding of what has a lasting impact.
BENEFITS
As an agency guided by data and analytics, A/B testing is a research method we’re well-versed in doing. You can trust us to experiment with your marketing strategies and develop a brand-new plan that works. Our team is dedicated to your success, and we’ll work until you experience the substantial improvements you’re after. Here are a few other game-changing benefits you can gain from working with us.
IMPROVE YOUR
MARKETING STRATEGIES
Ultimately, the goal of A/B testing is to improve how you market your company. Small changes add up, helping you establish a brand image and marketing strategy that propels your business forward.
FIND WHAT
WORKS
It can take companies years to find what works and what doesn't. Skip the wait and help us unveil those truths for you. Our experimentation will reveal insights about your audience and existing strategies, empowering you to make changes that matter.
MAXIMIZE YOUR
MARKETING BUDGET
Stretch your dollars further with A/B testing. Our agency highlights the most effective strategies for your audience, helping you get the best results out of every campaign. The more successful your efforts, the greater your marketing ROI.
EXPERT HELP AND
QUALITY SERVICE
You don't have to perform testing alone. Our marketing experts are here to guide you through the process and handle all the logistics. Let us use our expertise to benefit your bottom line.
FROM THOSE WHO KNOW US BEST
Ratings & testimonials
PORTFOLIO
A/B TESTING PROJECTS
MAXIMIZE YOUR ROI AND PUSH YOUR MARKETING BUDGET FURTHER
LET'S GET STARTED
We’re eager to perform an in-depth online presence audit and discuss your marketing goals.
