What is a Boosted Post?
A boosted post is a simple and effective way to promote an existing post from your Facebook Page. Unlike more advanced advertising campaigns, a boosted post leverages Facebook’s native tools to extend the reach of your organic content beyond your existing followers, helping you achieve specific marketing goals such as gaining more messages, video views, leads, or calls. It’s an ideal option for businesses looking to increase visibility and engagement quickly without diving into the complexities of Facebook Ads Manager.
How It Works
Boosted posts are essentially ads created from existing Facebook Page posts. When you choose to boost a post, you can customize targeting options based on demographics, interests, and location. You can also define the campaign’s budget and duration to control costs and monitor performance. By boosting, you can reach new people likely interested in your business, expanding your audience beyond those who already follow your Page.
Apple Service Fee Update (Effective February 2024)
As of February 2024, a 30% Apple service fee applies to your total ad payment when boosting from the Facebook iOS app on an iPhone or iPad. This fee is retained by Apple, not Meta. To avoid this fee, consider boosting posts through a desktop browser or an Android device instead.
How to Create a Boosted Post
- Access Your Page: Switch to your Facebook business Page and find the post you want to boost.
- Boost Post: Click “Boost Post” at the bottom right of your selected post. If this option is unavailable, it may not be eligible for boosting.
- Choose Your Goal: Select a goal for your ad (e.g., engagement, video views, or messages). Facebook can automatically suggest the most relevant goal based on your settings.
- Set Up Your Ad Details:
- Audience: Choose a recommended audience or create a custom audience based on demographics and interests.
- Budget: Select a suggested budget or customize it to fit your needs.
- Duration: Choose one of the suggested timeframes or specify an end date.
- Payment Method: Confirm or update your payment method.
- Publish: After setting up your details, click “Publish” to boost your post.
Image source: Meta Boosting a Post
Editing a Boosted Post
You can edit specific components of a boosted post (such as the audience, budget, and duration) through the Ad Center on Facebook. However, to make changes to the post’s text, image, or video after it’s been published, you’ll need to create and boost a new post.
Metrics for Measuring Boosted Posts
Facebook offers various metrics depending on the type of boosted post and the goal selected:
- Post Engagement: Measures actions such as likes, comments, and shares.
- ThruPlays: Counts the number of times a video was played to completion or for at least 15 seconds.
- Link Clicks: Tracks clicks on links within the ad that direct users to specific destinations or experiences, including Instagram profile views.
- Event Responses: Captures the number of people who responded as “Interested” or “Going” to an event post.
Example Use Case
For example, Jasper’s Market posts about its fresh juice menu, showcasing a slideshow of various fruit options. By boosting this post, Jasper’s Market can reach new audiences, increasing engagement and possibly generating more messages, video views, and leads.
Tips for Successful Boosting
- Select High-Performing Posts: Boost posts that already show strong organic engagement to maximize results.
- Target Precisely: Use demographic, geographic, and interest-based targeting to reach the most relevant audience.
- Monitor Performance: Regularly review metrics such as engagement, link clicks, and video views to understand what resonates and optimize future boosts.
Looking to maximize your social media presence and engagement effortlessly? Anderson Collaborative offers expert guidance on boosting strategies, targeting, and ad optimization to enhance your reach. Contact us today to start amplifying your brand’s reach effectively and efficiently!
