135% Increase In Black Friday / Cyber Monday E-Commerce Sales
About the Project
House of Jack Co. was founded on a passion for craftsmanship, quality, and timeless style. Inspired by the values of its namesake, Jack, the brand embodies integrity, authenticity, and a commitment to delivering premium leather goods.
Built for those who appreciate rugged sophistication, House of Jack Co. specializes in handcrafted wallets and accessories that blend traditional craftsmanship with modern functionality.
Each piece is designed with attention to detail, durability, and character, making them more than just wallets—they’re a reflection of the individuals who carry them.
From hand-burnished finishes to unique designs, House of Jack Co. continues to set the standard for exceptional leather goods with a story behind every stitch.
Client:
Product:
Wallets
Services:
360 Marketing, Paid Media, Content Production, Organic Social
- THE PROBLEM:
Scaling 2024 Black Friday Sales
Despite a strong Black Friday/Cyber Monday performance in 2023, House of Jack Co. faced challenges in scaling its digital marketing efforts. The brand struggled to achieve a consistent return on ad spend (ROAS) that justified increasing its budget, making it difficult to confidently expand paid advertising. Social media and digital ads failed to convert at a sustainable rate, preventing the company from fully leveraging its online presence for growth. Without a strategic, data-driven approach, their marketing efforts lacked the efficiency needed to drive profitable customer acquisition and long-term scalability.
- THE SOLUTION:
Improved Paid & Organic Media Strategy
To solve this, we revamped House of Jack Co.’s digital strategy by creating viral social media content that resonated with their audience and drove organic engagement. We rebuilt their Facebook, Instagram, and Google advertising funnel, optimizing targeting, creative, and bidding strategies to maximize return on ad spend (ROAS). Additionally, we implemented email marketing automation, improving customer retention, abandoned cart recovery, and post-purchase engagement. This full-funnel approach ensured that every touchpoint—from social media to paid ads to email—worked together to drive profitable, scalable growth.
Results Summarized:
Our data-driven marketing overhaul delivered record-breaking results for House of Jack Co. during Black Friday/Cyber Monday. We shattered their goals, driving a 135% increase in e-commerce sales and a 160% surge in total store revenue. With an optimized advertising funnel and high-converting creative, we achieved an 8.2x return on ad spend (ROAS), proving that scaling paid media and strategic automation could drive massive profitability.
E-commerce Sales
Store Revenue
Advertising Spend
Project Team:
Trevor Anderson
Founder & CEO
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
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