Digital Marketing For Supplements & Nutrition Brand
About the Project
Body Ecology is a diet and nutrition brand founded by Donna Gates. The company focuses primarily on probiotic and gut supplements and sells products both direct to consumers online and wholesale at stores around the United States.
Anderson Collaborative was hired by the marketing team at Body Ecology in 2020 initially as a strategic consultant to provide a comprehensive audit of the organization’s digital marketing strategy, ecosystem, and technology. This in-depth analysis was conducted over the course of one month and resulted in a 40+ page document with recommendations for all facets of their marketing strategy. Utilization of the SOSTAC model was a key component of the consultative process and our recommendations for improvements.
This report culminated in 11 key SMART (Specific, Measurable, Actionable/Achievable, Relevant, and Timebound) recommendations. These recommendations covered their entire marketing execution strategy and included audits of their efforts with Social Media, Youtube, Snapchat, Pinterest, TikTok, Amazon, Shopify, Facebook, Instagram, Google Analytics, Subscriptions, Display Ads, Television, Microsoft Ads, Twitter, and more.
Client:
Product:
Services:
- THE PROBLEM:
Improving Body Ecology's digital marketing strategy and execution across multiple platforms
Body Ecology faced digital marketing inefficiencies. Anderson Collaborative performed a comprehensive audit and provided 11 SMART recommendations, spanning social media, e-commerce, ads, and email. Implementation involved restructuring campaigns and enhancing tracking capabilities.
- THE SOLUTION:
Enhancing digital marketing across platforms, campaign restructuring, improved tracking, and email segmentation
Anderson Collaborative’s solution encompassed a thorough digital marketing audit with extensive recommendations. They revamped campaign structures, enhanced tracking capabilities, and refined email segmentation, resulting in improved performance across various platforms.
Results Summarized:
Body Ecology achieved digital marketing efficiency through Anderson Collaborative’s recommendations.
We presented a prioritization plan for agile implementation of key changes in three phases. Anderson Collaborative was then hired to execute these changes on the company’s behalf.
During this process, we created an entirely new campaign structure for both Facebook/Instagram, Google, and Microsoft ads. These improvements were substantial and without new creative introductions but rather funnel-based structure changes. Additionally, we updated all of their conversion tracking/SEO monitoring to allow for a much more in-depth analysis of user flow through the website and growth.
We set up a Google Merchant Center account and overhauled their Google Shopping campaigns as well as product feed. We also put them in a position to dynamically remarket based on the products viewed or added to the cart. Lastly, we implemented significant email segmentation/design changes which led to improvements in open/click rates.
ROAS
Order Value
Cost Per Purchase
On Black Friday
Project Team:
Trevor Anderson
Founder & CEO
COLE
FEIGL
Client Lead Strategist | Brand Vision & Direction
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
Media & Highlights:
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