Country Music Festival Promo Efforts Lead To Biggest Turnout Yet
About the Project
Gordy’s Hwy 30 Music Festival was started in 2009 as a fundraiser for a local school near our home in Fairfield, Idaho. Putting on the festival showed us that our true calling in life was to serve our community in whatever way we could, and since 2014, we have continued the annual tradition of the Hwy 30 Music Festival in Filer, Idaho to raise money for other organizations and members of the community who are in need.
Today, Hwy 30 Music Fest has evolved into a major music event with a lineup packed full of amazing musicians and groups, from country icons like Ray Wylie Hubbard and the Turnpike Troubadours to breakout stars like Kolby Cooper and Lainey Wilson, who just won ACM New Female Artist and Song of the Year.” – hwy30musicfest.com
Gordy’s Hwy 30 Music Festival has not only become a prominent music event but also a source of unity and support for the community. It’s a testament to the festival’s enduring commitment to philanthropy, lifting local organizations and individuals in their time of need. The festival’s evolution showcases the power of music to create positive change and foster a sense of togetherness.
Client:
Product:
Services:
- THE PROBLEM:
Enhancing Idaho's largest music festival's online presence, ticket sales, marketing
- THE SOLUTION:
AMPLIFYING IDAHO'S LARGEST MUSIC FESTIVAL WITH CROSS-CHANNEL MARKETING, BOOSTING SALES
Anderson Collaborative partnered with Hwy 30 Music Fest to elevate their online presence, boost ticket sales, and refine their marketing strategy for the 2022 festival. Our collaboration with Nativz and Myers Media resulted in a comprehensive cross-channel paid media plan, accompanied by commercial production, web enhancements, and expert public relations. As a testament to the success, the festival witnessed an extraordinary 158.86% increase in sales revenue and an 84.10% rise in overall attendance.
We continue to work closely with Hwy 30 Music Fest, planning their 10th-anniversary concert and a new festival in Fort Worth for 2023. Our adept public relations initiatives garnered significant media coverage, including mentions in prestigious outlets such as Rolling Stone, Yahoo Finance, Market Watch, Whiskey Riff, Star Tribune, KIVI-TV, Idaho Statesman, Fox, NBC, ABC, and 95.7 KEZJ.
Results Summarized:
The largest music festival in the State of Idaho and an event that draws crowds from around the entire United States, Hwy 30 Music Fest hired our team to amplify their online presence, ticket sales, and to oversee their marketing strategy for their 2022 festival. In collaboration with Nativz and Myers Media, Anderson Collaborative put together a cross-channel paid media plan paired with commercial production, web, and public relations efforts.
Revenue
Attendance
Impressions
Investment
Project Team:
Trevor Anderson
Founder & CEO
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
Project Team:
Trevor Anderson
Founder & CEO
COLE
FEIGL
Client Lead Strategist | Brand Vision & Direction
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
Media & Highlights:
ONLINE Presentation:
GRAPHICS WE CREATED:
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