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Per se is a Los Angeles based music production studio that is known for composing, producing, and programming music oriented projects for high-end clientele including Audi, Jaguar, Louis Vuitton, Neiman Marcus, Puma, Range Rover, The Ritz Carlton, Saint Laurent, Stanley Korshack, Versace, and more.
The team at per se was given the unique opportunity and blessing from Paramount Pictures to produce an official remix to the upcoming Sonic the Hedgehog Movie. Our challenge was figuring out a way to maximzie exposure for the remix with only $150 spend in digital advertising and encouraging the post to go viral on social media channels.
Per se effectively overcame the challenge of promoting the Sonic the Hedgehog Movie remix with a limited budget. Their strategic approach, including securing a retweet, utilizing YouTube ads, and optimizing content targeting, led to viral success, high engagement, and enhanced brand loyalty on multiple platforms.
Per se, a renowned LA music studio with a high-profile client list, aimed to boost exposure for their official Sonic remix with just a $150 digital ad budget. The challenge was to make the remix go viral on social media. They secured a retweet from the Sonic movie account, used a Google Ads coupon to match the budget, and strategically placed the remix in Sonic-related YouTube content. This approach led to significant engagement, playlist inclusions, and high search result indexing on YouTube, enhancing brand loyalty and growing their channel following.
To maximize exposure for their official Sonic remix with a limited $150 digital advertising budget, Per se employed strategic tactics. They secured a retweet from the official Sonic the Hedgehog movie account, used a Google Ads coupon to boost their budget, and ran targeted YouTube ad campaigns. This approach led to viral engagement, inclusion in popular playlists, and high search result visibility on YouTube. Additionally, the video generated positive user responses, building brand loyalty and growing their channel following.
We were able to secure a retweet of the remix from the official Sonic the Hedgehog movie account. We then uploaded the video to Youtube and utilized a coupon from Google Ads to match $150 in ad spend.
We created a Youtube ad campaign and placed the remix in front of various Sonic the Hedgehog movie-related content such as trailers, interviews with cast, etc. By targeting the ad this way and through additional keyword filtering, we were able to ensure that the majority of views would be from individuals highly interested in both the movie and the type of music. The result was an incredibly high engagement that allowed us to get the video to go viral.
Youtube: The post performed incredibly well on Youtube fueled by an initial ad launch. The high engagement built by the Youtube ad campaign prompted the video to start being added to several high profile Youtube playlists and showing up as suggested content. Additionally the video started to index incredibly high on Youtube search results related to the movie.
High Engagement in Comment Section: Youtube users responded in a very positive way to receiving the video as an advertisement building brand loyalty and immediate channel following.
Our campaign allowed our client to get their remix infront of a wide audience and future video monetization opportunities. The video continues to consistently receive thousands of views a day. They were thrilled that we were able to do what we were able to with just $150 coming out of their pocket in ad spend. This also resulted in 1,000+ visitors to the client’s website to learn more about their business and production capabilities.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Colabrio believes a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare to negatives, and at applications it want and evils was about, by helping progressive companies advance by setting.
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Just a few of the talented folks on our agency team that made this project a success!
— Cole Feigl
Client Lead Strategist | Brand Vision & Direction
— Nazareno Castro Bay
Growth Marketing Strategist
— Nick Williamson
Commercial Production
— Ben Hamner
Commercial Production
— Kristen Skladd:
Public Relations
— Trevor Anderson
Paid Media Planning | Growth Marketing Strategy Lead
— Wesley Hibbs
Web Design & Development
— Claiborne Myers
Commercial Production
— Kate Voskova
Product Photography
— Gregorio Palacio
Graphic Design
— Doug Bryson
Advertising Director | Paid Search Marketing
— Dan Coria
Web Design & Development
— AJ Aguirre:
Commercial Production
— Dasha Canfield:
Project Manager
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